by edcgrow | Dec 23, 2008 | brand, branding strategy
Entrepreneurship implies ‘newness’: new products, new services, new companies, new audiences or types of customers served … new ways of doing things and new ways of looking at existing concepts. New, however, doesn’t have to be ‘brand new’ or completely unique....
by edcgrow | Oct 21, 2008 | branding strategy, marketing
Marketing is fun. It’s creative, exciting and invigorating. When the ideas are flowing, it’s so EASY to see the potential … and to get excited about what can and will be. Success is within reach. You just KNOW it!Marketing is also work. It has to be....
