Companies don’t find customers. Customers find companies. The rules of marketing have changed (or maybe they’ve just become clearer). The way you go to market must also evolve. It has never been more important to Be Visible in order to Get Found … and to get people buzzing about your company — or your community — and its offering. Create high-powered visibility that leads to lasting success. Put yourself in front of the people whom you want to do business with. Go to them. Don’t try to make them come to you.
Marketing is a people business that is all about targeting prospects, not suspects. Prospects are people who you know could become customers for your offering. Suspects? They’re people who MIGHT become a customer one day if you bombard them hard enough and long enough. Marketing to suspects is not cost effective in any economy. Always opt for a rifle versus a shotgun stratgegy. Why? Because it works. … Lori Martinek, Branding Expert & Author, https://edcgrow.com