by edcgrow | Feb 1, 2009 | branding strategy
I love Seth Godin. Here’s just one more reason why (or is it five?), as recently posted on Seth’s Blog: The Five Pillars of Success 1) See (really see) what’s possible;2) Know specifically what you want to achieve;3) Make good decisions;4) Understand...
by edcgrow | Jan 27, 2009 | Uncategorized
Media markets and usage have changed dramatically. Many of today’s conversations are being initiated … and then led … by online, consumer-generated content from blogs, social networks, search and rank engines and media sharing tools. Generating...
by edcgrow | Jan 7, 2009 | Uncategorized
In order to truly be open for business, you have to be open to opportunity. We’ve all heard the saying: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or prove to be the true path to achieving your...
by edcgrow | Dec 23, 2008 | brand, branding strategy
Entrepreneurship implies ‘newness’: new products, new services, new companies, new audiences or types of customers served … new ways of doing things and new ways of looking at existing concepts. New, however, doesn’t have to be ‘brand new’ or completely unique....
by edcgrow | Dec 19, 2008 | branding, entrepreneurship, marketing, target marketing
Evolving brands — and businesses — thrive. Static brands die. Change for the sake of change is not the prescription. Considered brand evolution is.An evolving brand stays strong and on target. It keeps pace with the marketplace and with competitors. Most importantly,...
