Media markets and usage have changed dramatically. Many of today’s conversations are being initiated … and then led … by online, consumer-generated content from blogs, social networks, search and rank engines and media sharing tools. Generating coverage in mainstream media (print, radio, tv) is no longer enough. Audiences are too fragmented … and media usage patterns are too inconsistent. More and more people are getting their news and information online and then sharing what they’ve found with others. Be the news that they find and share.
Leverage your media coverage … and create more of your own … by seeking out and using social tools that raise your visibility, online and off. Blog, syndicate, post, rank and share. These are today’s media action words. Google it, digg it, tweet it, facebook it, serph it. Social apps have become commonly used verbs. All of these need to be in your visibility-building vocabulary if you want to be a stand out in today’s highly competitive marketplace. …. Lori Martinek