Forget what some adult may have told you when you were younger: It is far better to be seen AND heard.
To be seen and heard, you have to break through the avalanche of messages that are launched each day, online and off. Social media and online marketing have made this both easier and harder than ever before by creating more ‘noise’.
As you plan for 2012, keep these two very important concepts in mind:
There are FOUR steps in the marketing process. Only four. Attention. Interest. Desire. Action. Get someone’s attention. Keep their interest. Make them want to do or buy something. Inspire them to take action. Master those four steps and your marketing will succeed.
There are FIVE questions that you must be able to answer BEFORE you invest time or money in marketing: 1) WHO do you want to speak to? 2) WHAT is important to them? 3) HOW do they get their information to make purchase or other decisions? 4) WHICH media do they use to get that informatoin and, therefore, 5) WHERE can they be found?
Put yourself in front of your best prospects in the setting of their choice and you will have a much better chance of being seen and heard. And remember: Attention leads to Interest, which leads to Desire, which leads to Action … sound familiar?
That’s how it works … Lori Martinek, Branding Expert & Author, https://edcgrow.com