by edcgrow | Jan 12, 2010 | attraction marketing, branding, entrepreneurship, lori martinek, personal branding
For many years, companies were satisfied with strategies that kept them safely in the Middle of the Road. That’s where the customers were … and that’s what made them feel secure. These days, the middle of the road is the Road to Nowhere. You...
by edcgrow | Dec 7, 2009 | attraction marketing, branding, entrepreneurship, lori martinek
Read the CNN Money article that describes how Lori Martinek helped a Nashville-based artisan bakery and restaurant plan for the future through better branding and marketing @ http://tinyurl.com/LORIonCNN..
by edcgrow | Dec 3, 2009 | attraction marketing, branding, entrepreneurship, lori martinek, MindingHerBiz
Lori Martinek and the MindingHerBiz core team will present a roundtable session on Successful Entrepreneurship from 2 p.m. to 3:30 p.m. on December 10 at Fresh Start Women’s Foundation in Phoenix. The free event is hosted by Fresh Start’s Entrerpreneur’s Circle....
by edcgrow | Oct 20, 2009 | entrepreneurship, lori martinek
My marketing and PR firm, Presentation Plus is celebrating its 21st birthday this month. Our firm was founded in 1988 in Lake County, IL and then moved to McHenry County in 1990, where we stayed for 15 years. In 2005, we headed cross country to our new offices in...
by edcgrow | Aug 10, 2009 | attraction marketing, branding, entrepreneurship, lori martinek
I am very fortunate to be able to live and work exactly where — and how — I choose to. Technology makes it possible, but having a true service orientation is the real key to entrepreneurial success. When your customers feel truly heard … and served...
by edcgrow | Dec 19, 2008 | branding, entrepreneurship, marketing, target marketing
Evolving brands — and businesses — thrive. Static brands die. Change for the sake of change is not the prescription. Considered brand evolution is.An evolving brand stays strong and on target. It keeps pace with the marketplace and with competitors. Most importantly,...
