by edcgrow | Mar 24, 2009 | attraction marketing, branding, marketing, target marketing
It’s a great feeling to see your first book hit Amazon.com for the first time. Actually, holding the first copy of your first book for the first time is a great feeling too. I experienced both of those feelings last week when my first book went on sale, online....
by edcgrow | Dec 19, 2008 | branding, entrepreneurship, marketing, target marketing
Evolving brands — and businesses — thrive. Static brands die. Change for the sake of change is not the prescription. Considered brand evolution is.An evolving brand stays strong and on target. It keeps pace with the marketplace and with competitors. Most importantly,...
by edcgrow | Aug 17, 2008 | branding, marketing
Positioning is all about claiming a piece of (desirable!) real estate in a prospect’s mind. As marketers, our goal is to create top of mind awareness for a brand in its target category. When a potential customer has a need or desire that falls into that...
by edcgrow | Jun 21, 2008 | branding, visibility
Search engines have truly become reputation managers. You are your Google results, regardless of what the reality may be. First impressions really do count and if your first one isn’t a good one, it’s likely to be your last. Do not leave what the search engines say...
by edcgrow | May 3, 2008 | branding
More than 150,000 Veteran-owned businesses are missing in action in Arizona. They’re out there … and they’re doing business … but they’re not doing all of the business that they could be. Why? Because they are not registered with the...
