A strong brand is critical for organizations and programs that want to Get Noticed, Get Funded and Get Growing.
This is especially true for Small Business Development Center (SBDC) networks and other cooperatively-funded programs that compete with other programs and agencies for partners, clients and funding. SBDC programs must be visible in their markets to build and maintain top of mind awareness among clients and prospective partners. They must put their networks — and the positive economic impact that their efforts create — front and center, where it can be seen by funding partners, government and community leaders, prospective clients and their SBDC peer network.
Strong, visible, successful networks get funded. Strong, visible networks attract new clients — and partners — and grow. Branding is essential to that success story. So are effective marketing outreach and powerful reporting narratives that share the story.
Branding is not a buzz word at ED/c Partners, it’s what we do. We build visibility for SBA cooperatively-funded programs with powerful branding strategies, high-impact outreach marketing and reporting narratives that emphasize the substance — and add the shine. We’ve worked with SBDC statewide programs, individual Centers, and SBA-funded programs including WBC and SCORE.
Strong networks have strong brands. Branding builds visibility, underlines accomplishments and facilitates program success. Branded grant and program funding applications read stronger. Branded communications get more attention. Branded networks look, feel and operate … more like networks.
A network with a clear, confident brand that is well-communicated shines brighter and looks stronger. Learn more HERE …. Lori Martinek, Branding Expert & Author, http://www.sbdcpartners.com