Social media tools are a great way to raise your visiblity and the visibility of your company and its products or services. Online marketing is the great equalizer … it is attainable, accessible and affordable for companies of any age (startup to fully mature) … size (solo to Fortune 500) … and location (urban or rural). You have never had more powerful tools at your disposable and 99.9% of them are 100% FREE.
Yes, online marketing and social networking require an investment of your time and effort. Good things usually do. But the ROI is huge and nearly immediate. You will see a big improvement in your search engine rankings from posting a well-placed profile (LinkedIn is a great place to start) and a creating a well-tagged blog entry through a highly-trafficked site like Blogger or WordPress. And once you see how well it works, you’ll be hooked. It’s cost efficient and highly effective. Where else can you find a deal like that these days?
Does it pay to link up on LinkedIN, to blog with the best of them and to Twollow (follow) even if you don’t really want to Tweet? You bet. Social marketing is smart marketing in any economy … and especially in this economy. ….. Lori Martinek