An effective strategy recognizes that achieving marketing success is a four-step process. The critical first step is Attention: being Visible in such a way that your target audience is aware of your message. Interest must follow. Your message must speak to the target audience with words … and in a voice … that is relevant and meaningful. Without Interest, they will not look, listen, watch or read. These actions enable your Promise, your Reason Why, and your message to be absorbed, and are essential to creating Desire. Desire is what gets prospects to take Action … by picking up the phone, hitting Contact Us on your website or by visiting your physical (or online) store.
Four steps to marketing success: Attention … Interest … Desire … Action.
You have to Be Visible to Be Found … and Heard. … Lori Martinek, Branding Expert & Author